Difference between revisions of "Optimize Your Website for Search Engine Use"
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Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention (and yes, public consumption), it will always require that good old optimized content. | Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention (and yes, public consumption), it will always require that good old optimized content. | ||
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== Steps == | == Steps == | ||
# Dedicate some time to writing really great content. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Your readers will share your work generating additional backlinks, not to mention extra traffic, and search engines will recognise your quality piece because it will flow naturally with not too many keywords (something which is penalized in the post Penguin Update world). | # Dedicate some time to writing really great content. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Your readers will share your work generating additional backlinks, not to mention extra traffic, and search engines will recognise your quality piece because it will flow naturally with not too many keywords (something which is penalized in the post Penguin Update world). | ||
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#Site Map<br>Next is having a proper site map. It's important to use two site maps for your website--an XML version and a static version. The XML version can be created by sitemap generators tools such as http://www.xml-sitemaps.com. The sitemap should then be submitted to the Google Webmaster Tools account for that site. This will aid in crawling of Google's Spidebot. The static version should be an HTML page that contains links to every other page. You should also reference your XML sitemap location in your robots.txt file. | #Site Map<br>Next is having a proper site map. It's important to use two site maps for your website--an XML version and a static version. The XML version can be created by sitemap generators tools such as http://www.xml-sitemaps.com. The sitemap should then be submitted to the Google Webmaster Tools account for that site. This will aid in crawling of Google's Spidebot. The static version should be an HTML page that contains links to every other page. You should also reference your XML sitemap location in your robots.txt file. | ||
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== Tips == | == Tips == | ||
