Difference between revisions of "Build Your Personal Brand"
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| − | + | A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? | |
When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. This article will help give you the tools to build and improve your personal brand. Just get started with Step 1 below. | When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. This article will help give you the tools to build and improve your personal brand. Just get started with Step 1 below. | ||
| − | [[Category:Marketing]] | + | [[Category: Marketing]] |
== Steps == | == Steps == | ||
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#Play the long game. Look at your personal brand as an investment: your personal brand has the potential to last longer than your own lifespan. While the projects you’re working on might get sold onwards or shut down, your personal brand will persist and (hopefully) add value to each new project you create. People will follow your brand from project to project if they feel connected to it. When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again. If you consider yourself to be in this particular game for the long-haul, whether it’s an [[Start an Online Business|online business]], art, or selling cars, a good personal brand is an invaluable investment. | #Play the long game. Look at your personal brand as an investment: your personal brand has the potential to last longer than your own lifespan. While the projects you’re working on might get sold onwards or shut down, your personal brand will persist and (hopefully) add value to each new project you create. People will follow your brand from project to project if they feel connected to it. When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again. If you consider yourself to be in this particular game for the long-haul, whether it’s an [[Start an Online Business|online business]], art, or selling cars, a good personal brand is an invaluable investment. | ||
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== Tips == | == Tips == | ||
